Press & Coverage
Writing

Video Portfolio

Content Strategy Philosophy

My approach to video content centers on identifying market representation gaps and directing strategic solutions that build bridges to underserved audiences. Whether creating educational content that makes complex topics accessible or developing branded partnerships that maintain editorial integrity, I focus on sustainable engagement strategies that drive both community building and business objectives.

Core Competencies:

  • Cross-platform algorithm optimization

  • Educational entertainment (edutainment) development

  • Brand partnerships that maintain authenticity

  • Live production and real-time audience engagement

  • Advanced video format production and distribution

  • Data-driven content strategy and performance analysis

 Branded Video Content

“The Science Behind Looking Up” - Bose x Thrive Global x Dope Labs

Role: Science Communication Talent & Consultant
Results: 1.4M+ views on Facebook, 2.8K+ comments, Webby Award nomination

Led scientific accuracy oversight and content strategy for this branded educational video exploring the neuroscience of focus and digital wellness. Directed script development process with production team Mighty Oak, ensuring scientific integrity while driving accessible narrative that achieved viral social media performance.

Leadership:

  • Directed script development and scientific accuracy standards

  • Led content strategy ensuring brand message effectiveness

  • Oversaw talent performance delivering complex neuroscience concepts with clarity

 
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Educational Video Series

Eclipse Education Series - Museum of Science x Dope Labs

Role: Executive Producer & Content Strategist
Platforms: YouTube, Instagram, TikTok
Results: Cross-platform educational campaign reaching diverse audiences

Led production strategy and content development for the 2024 total solar eclipse educational initiative. Directed platform-specific content optimization for YouTube & TikTok discovery algorithms and Instagram engagement while overseeing innovative format development including FaceTime-style remote interviews. Managed production planning and coordination with MOS internal team support for vertical video content and integrated media strategy including hybrid YouTube video/live radio show and traditional radio segment.

Key Contributions:

  • Directed format innovation strategy maximizing accessibility and engagement

  • Led production planning and cross-platform content optimization

  • Oversaw complex scientific concept translation for mass audiences

  • Managed production coordination and strategic planning for live astronomical event coverage

 
 
 
 
 

Corporate Training & Internal Communications

AVID x Microsoft TEALS Partnership Campaign

Role: Executive Producer & Strategic Communications Director
Client: AVID & Microsoft Philanthropies
Scope: National conference coverage, volunteer training materials

Led comprehensive video strategy supporting computer science education initiative, directing conference production, stakeholder content creation, and training material development for tech industry volunteers across the country. Managed cross-organizational communications and content distribution strategies.

Strategic Leadership:

  • Directed conference panel recording and post-production workflows

  • Led stakeholder interview strategy for recruitment campaigns

  • Oversaw training video development and volunteer preparation programs

  • Managed social media content optimization and LinkedIn engagement strategy

  • Built and managed dashboard systems for stakeholder communication

Business Outcomes:

  • Enhanced volunteer engagement through improved training effectiveness

  • Amplified program reach via strategic social media content deployment

  • Streamlined multi-stakeholder communication and coordination across organizations

Podcast Video Content

Dope Labs Video Extensions

Role: Executive Producer & Host
Results: 120,000+ subscribers, multi-platform listener engagement, multiple Webby nominations

Extended successful audio franchise into video content through strategic low-lift visual elements that establish world and context for audiences without requiring full video production resources. Strategy included social media optimized clips, behind-the-scenes content, and visual storytelling that enhanced the core podcast experience while maintaining focus on audio-first content creation.

Strategic Approach:

  • Developed video content that maximizes impact with minimal production overhead

  • Created visual world-building elements that support audio storytelling

  • Optimized clips for social media discovery and audience development

  • Balanced video enhancement with audio-primary content strategy